For the video version of this post, click here. This is oversimplifying a bit, but cigarettes basically contain two things: tar, the products of combustion that give you cancer and heart disease, and nicotine, the drug that is the reason you smoke cigarettes. In 2009, the Tobacco Control Act empowered the FDA to reduce, but not eliminate, the nicotine in cigarettes if it would benefit the public health. They have yet to exercise this power. But a new randomized trial, appearing in the New England Journal of Medicine, gives us some insight into what we might expect should they take that path.

The nuts and bolts of the trial are as follows. Researchers, primarily at the University of Pittsburgh, randomized 839 individuals into one of 7 groups: your usual brand of cigarettes, a study cigarette containing the normal 16mg of nicotine, or 5 other study cigarettes containing reduced doses of nicotine down as low as 0.4mg, one fortieth of a standard dose.

The study participants, who were all smokers with no desire to quit, received free cigarettes and some money for their participation in the six-week study. The question is what would happen to those randomized to the lower-dose groups. Would they smoke more cigarettes to compensate? Would they just buy regular cigarettes down the street? Would they give up on smoking altogether?

The results were somewhat surprising. Those randomized to their usual brand actually smoked a bit more over the 6 week period, increasing their consumption on average from 15 to 20 cigarettes per day. Remember, the cigarettes were free. Those in the lowest dose group kept their intake at pretty much 15 cigarettes a day for the whole study. Urine nicotine metabolite levels were lower in the low-dose group, suggesting they werent cheating too much with store-bought cigarettes. Importantly, 34% of those in the low-dose group reported attempts at quitting, compared to just 17% in the regular strength group.

So, youre the FDA, do you exercise your power to lower the nicotine content of cigarettes? People kept smoking their usual amount, after all, getting all that tar, despite the lower nicotine content. Maybe it would be easier for them to quit, maybe new smokers wouldnt get addicted, but thats not what this study was designed to test.

In the end, separating tar and nicotine is a great idea, but maybe this study gets it backward. Instead of making cigarettes less appealing by reducing the nicotine content, perhaps we should find ways to deliver nicotine without all the tar? Such methods, it turns out, exist, and are increasingly popular if my hipster neighbor is any indication. Keeping people away from addictive substances is just really hard to do. Giving access to such substances in a safer way may seem like giving up, but perhaps it is simply giving deference to human nature.